Completing a Century of Service | Aligning Our Legacy to Meet the Moment
Heart of Arkansas United Way (HAUW) is partnering with the community in new ways to help individuals, families, and other nonprofits rewrite their stories and build a solid foundation for the future.
Throughout this planning process, HAUW has developed a roadmap to help us respond to our neighbors' most pressing needs by leveraging our unique role in our community. Real, measurable change requires focus, time, financial resources, and community-level coordination. We have aligned our strategic plan to identify activities that support the work this change requires.
While there are no quick fixes to the problems we tackle, by bringing together people, resources, organizations, and strategies, we will help individuals improve their lives and strengthen our community.
For more information, download the full plan.
OUR ROADMAP
DEEPEN DONOR RELATIONSHIPS
AND GROW REVENUE
Leveraging our long-standing relationships, we will reimagine how we invite donors to connect to our work. We will demonstrate our impact within the community and HAUW’s value by focusing on raising funds through both traditional and new grant sources.
IGNITE COMMUNITY
IMPACT
Building off past success, we will strengthen our grant processes and advance our commitment to HAUW’s four community impact priorities: Youth Opportunity, Healthy Community, Financial Security, and Community Resiliency. As we sharpen our focus to elevate our impact, we will be responsive to crisis and disaster response, and and will invest in building the capacity of our region’s nonprofit sector.
ENHANCE OPERATIONAL
EXCELLENCE
Utilizing traditional and digital marketing strategies, we will increase awareness of the immense need in our region and the relevance of the solutions Heart of Arkansas United Way provides. We will continuously assess staff and technology needs to produce meaningful results.
With a keen eye to the future, succession planning for both board and staff leadership will ensure that we are building our strength and sustainability. Finally, as we prioritize transparency and accountability, we will pursue excellence in all accreditations and accountability measures.