Commentary by Lynn Pharr, CEO | Featured in Arkansas Business, 6/2/2025
Whether it’s a natural disaster, mental health support or summer youth enrichment, in times of need, where do we turn for help? Often, it’s to the local nonprofits we know and trust. These organizations serve on the front lines of our communities, fielding diverse and, on some days, what can feel like never-ending requests for assistance, particularly in the face of persistent economic challenges, such as inflation.
However, like all industries, nonprofits face operational ups and downs, ranging from workforce issues to financial pressures. So, where should these organizations’ leaders look for guidance amidst their own uncertainties? Each other. You may have heard the expression, “You can’t build relationships in floodwater.” This sentiment is particularly pronounced in the nonprofit sector.
Case in point is when a disaster strikes. In these situations, it’s all hands on deck. Residents and nonprofits quickly arrive on the scene to assist those affected. We offer to pick up debris, serve hot meals or provide clothes and other necessities. Our collective commitment to giving back is incredible to witness. But is our urge to rush in—and build relationships later—always a strategic use of what may be finite resources?
Without effective communication, there is no assurance that our organizations are delivering what is truly needed on the ground or that we are not replicating efforts. Making those connections in advance is crucial for enabling our nonprofits to assess needs and deploy assistance accordingly. In the event of a natural disaster, coordinating in advance can save significant time and money, thereby expediting the overall recovery process.
Enter the Central Arkansas Nonprofit CEO Roundtable. In 2021, Heart of Arkansas United Way and the American Red Cross in Arkansas began hosting monthly gatherings for leaders of local charitable organizations to connect and collaborate. Why? Because, regardless of our focus areas, we recognized that nonprofits face similar issues. We asked ourselves, “Why should we go at it alone when we can learn and benefit from the experience of others?”
We quickly realized how building our region’s nonprofit network enables organizations to respond more effectively when needs arise. As anyone who has navigated the referral process can attest, finding services can be a challenge. Through the roundtable, we can more confidently guide those seeking help to the right organizations. While it may sound simple, this efficiency conserves time, internal capacity and, often, dollars. Through asset and information sharing, we also avoid potential headaches caused by duplication. An everyday example is thoughtfully scheduling fundraising campaigns or events to prevent overlap.
As in any industry, relationships in the nonprofit world aren’t built overnight. Neither is resiliency. Focusing on connection, collaboration and coordination may not be the salve to all our challenges, but it certainly—and consistently—helps. With a solid system in place, organizations can more strategically convene and deploy their resources to achieve maximum impact for our community and those investing in our missions. Join us at our next meeting.